Tobias Russell

Fractional CTO · Technology Consultant · Non-Executive Director

AI adoption and automation that move your business forward.

I help logistics, manufacturing, retail and ecommerce businesses turn technology into measurable commercial value — as a strategic leader, an innovator and an engineer who still ships. Efficient operations, engaged teams, cost-effective platforms.

CTO & board roles at

ColartRELXOpta Sports DataThe Finishing Lineventive.aiSports.com

30+

years of technology leadership

£40M

exit as co-founder of Opta Sports Data

£2M

annual IT cost reduction (33%) at a global manufacturer

100+

engineers led across teams and businesses

Deep experience in your sector

Not a generalist parachuted in with a framework. I've run technology for these businesses — from the boardroom to the warehouse floor and the production line.

Logistics & 3PL

Warehouse control and management systems, stock traceability, goods-in automation and multi-client 3PL operations — designed hands-on as CTO of a third-party logistics provider.

Manufacturing

Industry 4.0 across multiple sites, ERP (Infor M3) and MES integration, production data capture and product sustainability platforms — from seven years leading a global manufacturer.

Retail

SKU and margin optimisation across 15,000-product portfolios, integrated CRM and service desk, and the data platforms that let commercial teams see what is actually happening.

Ecommerce

Shopify DTC storefronts integrated with ERP, WMS and logistics backends through custom API and middleware layers — faster launches and growing online revenue.

How I can help

Engagements are shaped around your business — a day a week as fractional CTO, a defined transformation programme, or a seat on your board.

Fractional CTO

Board-level technology leadership without the full-time cost — strategy, architecture, delivery oversight and a safe pair of hands for your engineering team.

AI Adoption & Automation

Practical, business-wide AI rollouts — Claude, OpenAI, Cursor, RAG and agentic automation — that win adoption across teams and pay for themselves.

Technology Strategy & Architecture

Translating business goals into efficient, scalable, affordable platforms — and the governance to keep investment honest.

Operational Platform Modernisation

ERP, WMS, WCS and ecommerce integration; cloud migration and cost reduction; the unglamorous systems that actually run your business.

Teams & Delivery Transformation

Building and restructuring engineering functions, removing single-person dependencies, and making AI-powered delivery standard practice.

Non-Executive Director & Board Advisory

A technology voice in the boardroom — governance, cybersecurity, risk, vendor negotiation and technical due diligence for M&A.

More about services →

Outcomes, not slideware

Successful delivery means solutions that get adopted, engage the whole business and earn their keep. A few examples:

A warehouse control system built with AI-powered delivery

Architected and delivered a multi-client WCS — Android operator app plus Node.js services integrated with WMS and ERP — built end-to-end with Claude Code and one developer. Improved stock traceability, cut goods-in latency and unblocked 3PL growth.

The Finishing Line · 3PL logistics

£2M (33%) off the IT cost base, service quality up

Technology rationalisation, vendor consolidation and licensing reform across a manufacturer operating in five countries — alongside a cloud migration that cut infrastructure costs a further 25%.

Colart · global manufacturing

Enterprise AI adoption people actually use

Enterprise rollouts of Claude, OpenAI and Cursor across multiple businesses; a company-wide LLM portal; agentic and RAG pilots — turning development teams into AI-powered delivery functions and giving business users real productivity gains.

Multiple businesses · manufacturing & logistics

Platforms at enterprise scale

Digital Asset Management holding 150,000 assets; a Product Sustainability platform covering 100,000 components and 15,000 products; real-time data platforms serving millions of users.

ventive.ai, Colart, RELX, Opta

Let's work together

Whether you need a fractional CTO, a pragmatic AI adoption plan, or a technology voice on your board — the first conversation is free.

Get in touch